Pirelli Tyres PR agency InterCapital Group were asked to put together a media event for the Australian GP that was not only informative, but spectacular as well.
ThinkOTS were asked to ensure that the event audiovisual elements were presented to a high standard graphically and on the day, controlled and implemented to the exacting run sheet.
The Media Breakfast attracted a large group of journalists and photographers, scrambling to question the new and upcoming F1 driver, Daniel Ricciardo. As an extra highlight to the breakfast, another of Pirelli’s ambassadors, Craig Lowndes attended and was happy to chat to the press and partake in photo’s.
The event was an outstanding success and an excellent media lead up for the Pirelli campaign at the Australian F1 Grand Prix.







