THE ART OF LIFE
The concept was that the audience would walk around and though the audiovisual to experience the show, the design forcing an audience interaction with the exhibit.
The more the audience moved around and through the screens the more that was revealed about Australia.
These days this would be easy to do but in 2003, not so much. We had to create a way to playback 80 sources onto 80 SD monitors for this main show - and it had to be frame accurate across all of the screens to ensure a 1:1 pixel resolution to the media.
We came up with a unique playback system that ran off 16 Mac Pro towers running bespoke software.
The solution worked brilliantly but that was only the playback - then we had to resolve how to design and produce a show that would work as one experience on this “Data Forest”.
ART OF LIFE at a glance:
- 13 mins hyper resolution show
- Totemic structure inspired by Japanese calligraphy.
- Single shots stretched across all 80 screens at 1:1 resolution
- Location shoot covered all of Australia over a 12 week shoot
- Bespoke soundtrack
- 300 people walk through experience
- The 9 and half minute show ran every fifteen minutes
- 16 totems came with their own engineering issues
- Total budget was around $3m
- Media Budget came in at $700,000.00
- Delivered under budget to DFAT as part of our overall “turn-key” contract