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DIFC

10th Anniversary Show

 
 We hand-painted the portraits of the Royal Family rather than drop in photos as a respectful and beautiful way to represent them in the show.

We hand-painted the portraits of the Royal Family rather than drop in photos as a respectful and beautiful way to represent them in the show.

 A completely bespoke experience projected upon the huge DIFC Gate building.

A completely bespoke experience projected upon the huge DIFC Gate building.

 Storyboards that actually capture emotion as well as illustrate the story and guide the production team. 

Storyboards that actually capture emotion as well as illustrate the story and guide the production team. 

 Our experience in comics, movies and expo productions gives our work a unique spirit and look.

Our experience in comics, movies and expo productions gives our work a unique spirit and look.

 We were keen to not produce the standard building projection mapped show - we wanted to create something that was fresh and new but with a gravitas and artistic bent that cut though to the audience. 

We were keen to not produce the standard building projection mapped show - we wanted to create something that was fresh and new but with a gravitas and artistic bent that cut though to the audience. 

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Celebrate the 10th anniversary of the Dubai Investment and Finance Centre (DIFC). 

The canvas for the show was DIFC’s landmark “GATE” building, a 35-story structure that has become the iconic epicentre of the UAE’s financial transformation.

The World Trade Forum was the audience, over three thousand of the world’s and the UAE’s most powerful people.

The show was designed to celebrate the rich financial history of Dubai and the UAE through lush visual metaphors and engaging animation. 

 

Taking a fully 3D animated approach to this show meant that we could perfectly map the content to even the smallest detail of the buildings façade. Every line was pixel mapped to create a dynamic visual experience.

 

Working with our storyboard artist we worked hard to move the show from a “corporate” presentation to create something beautiful and engaging. Little things like hand painting key art and never letting a single image just sit on the screen, every frame was honed to be artful, adding in meaning and texture to create something unique. 

Animatic of the show - this was a work in progress file that is a mix of CGI and early storyboard art used to get approvals from our client.