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NATION

 Concept art by Matt Hatton. We turned 22 moments in Australian history and turned into satirical and engaging sceneriinos as a new way to interact with our guests.

Concept art by Matt Hatton. We turned 22 moments in Australian history and turned into satirical and engaging sceneriinos as a new way to interact with our guests.

 Immersive exhibit that surrounded the audience on all sides.

Immersive exhibit that surrounded the audience on all sides.

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 Project Director, Tim McMahon, stands next to the exhibit in our workshop to inspect the work in progress.

Project Director, Tim McMahon, stands next to the exhibit in our workshop to inspect the work in progress.

 Complete and insitu inside the pavilion.

Complete and insitu inside the pavilion.

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It started with a simple enough idea – use the 222nd year of the settlement of Australia to create an exhibit that unfolded over 22 meters with 22 key moments of the Nation.  And that’s where the simple part ended.  History is a tough taskmaster and this is, without a doubt, the hardest exhibit that we’ve ever conceived and delivered. 

At the core of NATION (as it was to become known) was the notion that, as a rule, Australian’s don’t take ourselves too seriously, especially our history.  To that end, we designed a series of exhibits that, while historically accurate, took a very lighted hearted approach to the historical narrative. 

Working with illustrator, Matt Hatton, and research from Melbourne University, this exhibit was designed to create a dialogue with the visitor in a more meaningful way by using humour to connect with them. 

Did it work? Did it ever! This was an exhibit that had to be dragged into existence with detractors gunning for it throughout the production, but come opening day, when it created the kind of audience buy-in that clients dream about, it was proved to be a genuine social media and PR hit. 

Audiences want to be invited to be part of a story; finding new ways of involving them is key to meeting that objective.

 

NATION at a glance:

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