LAND.jpg

LAND

We created “LAND” to be a literal journey for guests that started with the notion of “perception” and ended with “reality”.

Scale models of the exhibit helped us tweak the scale and production techniques required to bring this display to life. Click on images to see more.

Chinese people thought Australians lived in the outback in a land of milk and honey, but mostly we lived on near beaches and in cities..  LAND was about shifting this perception – starting with the outback but moving the guests through to reality; that Aussies are a highly urban society and as such had something meaningful to say about the Expo theme of Better City Better Life

LAND at a glance:

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