NATURES WISDOM became the centrepiece of the Australian Pavilion at Expo 2005 in Nagoya, Japan.
It was the first time that we conceived of a space that was all about social marketing, well before the term became commonplace, and it was also the first time that we considered creating a space that invites your audience to love you.
Sounds corny but the stats don’t lie – the return on investment on this exhibit alone in terms of PR and Media that it generated outstripped its cost more than ten to one.
Personally it remains the benchmark in terms of “brief met”.
NATURE'S WISDOM at a glance:
- Earthquake ready
- Designed to take a beating from over 3m guests
- Built by Think OTS in our workshop
- Designed to get an emotional reaction from the visitor
- Media star that generated over $10m in media stories