Australian Pavilion

Foremost in my mind was to tell a story that explored expo’s theme – ’nature’s wisdom’ – and excited every visitor about modern Australia.

Exploring the expo theme ‘nature’s wisdom’

While allowing for the facilitation of six trade missions, consisting of over 150 targeted events, DFAT also requested an experience that catered for a minimum of three million people over the course of the world fair.

The brief was to design a pavilion that was split into two distinct areas. On the ground floor was a popular experience for mainstream visitors and on the first floor was a fully functioning space including offices, a function area and corporate kitchen, which accommodated the numerous trade missions.

In exploring the expo theme ‘nature’s wisdom’ we focused on a core thread ‘the lessons of the past applied to the present will create a sustainable future’. This was illustrated across three exhibition spaces.

1400 sqm

Exhibition & VIP area

3.6 million


$ 14.8 million

Budget AUD

12m long

Scenic platypus


+ Concept design & development
+ Research consultancy
+ Narrative design
+ Media design and production


+ Technical Media design
+ Lighting & audio design
+ Graphic and brand design
+ Programming and training
+ All project installation

Nature’s Wisdom

A ’Pepper’s Ghost’ theatre, which was an Indigenous story about the creation of our land.

The Art of Life

An immersive high-definition audio-visual experience in which a ‘data-forest’ represented modern Australia.


A tactile scenic environment where a giant platypus created constant media opportunities.

‘Natures Wisdom’ became the centrepiece of the Australian Pavilion at Expo 2005 in Nagoya, Japan. It was the first time that we conceived of a space that was all about social marketing, well before the term became commonplace, and it was also the first time that we considered creating a space that invites your audience to love you. A giant Platypus, sounds corny but the stats don’t lie – the return on investment on this exhibit alone in terms of PR and Media that it generated outstripped its cost more than ten to one.

Contact us if want to chat about a big idea, a turn-key solution or maybe you’d just like to know what an expo is and how to get the best from your participation. We are always keen to talk expos – it is our speciality.

Pete Ford
+61 414 328 269
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