YEOSU WORLD EXPO 2012

South Korea

OCEAN is one of the most beautiful exhibits that we’ve ever created driven by the story idea that the audience would be transported to the four most extreme points of the vast Australian coastline.

BIE AWARD WINNING

Audiences walked around and under the screen, circling the coastline and diving under the waves that surround the country. This simple idea crafted the show and won not just a BIE award (our second for Australia) but also nabbed the EXHIBITOR EXPO award for creative media. This is an experience that owes as much to art as it does to a traditional World Expo audio-visual.

BIE Award

Exhibitor award for creative media

1.5+ Million

Visitors over 6 months

6 Million

Budget AUD

700,000+

Social media posts

Services

+ Concept & Narrative design
+ Research consultancy
+ Sculptural design & fabrication
+ Media / design / production

 

+ Technical projection
+ Lighting and audio
+ Graphic and brand design
+ Programming and training
+ Project installation

This standout exhibit from the project was our show “OCEAN”. Using projection mapping, we created a multi-media experience that owed as much to art as it did to the traditional expo audio-visual.

 

One of the most beautiful exhibits that we have ever created, second only to the Act Three exhibit in our 2010 pavilion. It started with the stunning and bold design of the screen as a representation of a dynamic ocean surface. This artwork informed every aspect of the production that would be used to realise this stunning and arresting idea.

The media for the show was captured using a mix of techniques including Motion Controlled Astral Time-lapse. We travelled to the four furthest points of the Australian Continent to film locations in a way that had never been shown to an audience before.

As with all of our projects, we produced this show completely in-house, from the concept, design and production to the creation of the screen structure built in our workshop in Melbourne.

The screen sculpture was designed by Alastair Fleming and realised by acclaimed artist Matthew Harding.

EXHIBITOR MAGAZINE had to say when they saw the show for the first time…

“Almost 50 years ago, Michelangelo’s “Pieta” made a tsunami-size splash at the New York World’s Fair in 1964. Bathed in a stark-white light against a blue backdrop and protected by seven bulletproof Plexiglas shields, the masterpiece by the genius sculptor and painter held the 27 million who saw it in reverent awe while standing on a conveyor belt. I know because I was there. Tonight I felt that same rush again at Australia’s pavilion… It was as hypnotic as the sound of the didgeridoo and rendered Australia as so much more than a place to toss another shrimp on the barbie.”

Charles Pappas, senior writer EXHIBITOR Magazine

Contact us if want to chat about a big idea, a turn-key solution or maybe you’d just like to know what an expo is and how to get the best from your participation. We are always keen to talk expos – it is our speciality.

Pete Ford
+61 414 328 269
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