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EXPO 2005

Australian Pavilion - Aichi, Japan.

 
 2005 Australian Pavilion at dusk - closing day.

2005 Australian Pavilion at dusk - closing day.

 Kids at play in Act 3. A pavilion has to engage guests of all ages. 

Kids at play in Act 3. A pavilion has to engage guests of all ages. 

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If you saw it, we designed it

Everything from the brand, to the facade, show, technical approach,even the mascot was handled by us .

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ACT 1

Multiplane Peppers Ghost Show

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ACT 2

Immersive walkthrough media experience

 
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ACT 3

Tactile exhibit designed for social engagement.

Foremost in our mind was to tell a story that explored Expo 2005's theme – 'Nature’s Wisdom' – and excited every visitor about modern Australia.

While allowing for the facilitation of six trade missions, consisting of over 150 targeted events, DFAT also requested an experience that catered for a minimum of three million people over the course of the world fair.

The team to designed a pavilion that was split into two distinct areas. On the ground floor was a popular experience for mainstream visitors and on the first floor was a fully functioning space including offices, a function area and corporate kitchen, which accommodated the numerous trade missions.

 

An experience in three acts

In exploring the theme ‘nature’s wisdom’ we focused on a core thread ‘the lessons of the past applied to the present will create a sustainable future’. This was illustrated across three exhibition spaces.

Nature’s Wisdom

A ’Pepper’s Ghost’ theatre, which was an Indigenous story about the creation of our land.

 

The Art of Life

An immersive high-definition audio-visual experience in which a ‘data-forest’ represented modern Australia.

 

Eco-communities

A tactile scenic environment where a giant platypus created constant media opportunities. This was social media engagement before there was Social Media.

 

Video of the pavilion

A different time and a different logo! Check out the pavilion from concept to execution.